Get ready for a new eCorner experience!
Later this summer, eCorner will become part of the website for STVP, the Stanford Engineering Entrepreneurship Center. You'll be able to access all eCorner content at Existing links and bookmarks will redirect. Sign up for our newsletter to stay in the loop!

Understand People’s Motivations

Chris Gerdes, Stanford University

Autonomous-vehicle maker Chris Gerdes shares key lessons about entrepreneurship that he learned when he decided to co-found a trucking company. He discovered that winning support from different stakeholders involved framing discussions in the context of their unique interests: “If you’re going to be successful in a venture, you need people to share your vision, even if they don’t share your motivation.”