As William McDonough wrote in his book Cradle to Cradle, we should stop thinking of post-consumer goods as “waste”, and instead start thinking of them as “food” in the product chain – upcycling raw materials and turning them into useful raw materials, rather than just alleviating the burden offset by recycling. Sun Microsystems’ CTO Greg Papadopoulos looks at this challenge from the perspective of engineering, and encourages the technical and scientific sectors to think not in terms of product degradation, but to look at manufacturing and design in terms of disassembly and endless reuse.
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Microsoft
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David Eagleman,
Stanford School of Medicine
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David Eagleman,
Stanford School of Medicine
A Brainy Approach to Innovation [Entire Talk]
Renowned neuroscientist David Eagleman shares his passion for translating the complexities of cognition into mind-blowing inventions and educational material for the masses. The public-television host, bestselling author and Stanford adjunct professor speaks with Tina Seelig of the Stanford Technology Ventures Program about his decision to leave the lab and dedicate his life to bringing scientific discoveries into the world.
Carlos Watson,
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Carlos Watson,
Ozy Media
Taking a Lead From Tech [Entire Talk]
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