A go-to-market strategy needs to be much more focused than a company’s ultimate vision, observes Strava co-founder and executive chairman Mark Gainey. He describes the difference between Strava’s vision (creating a global community of athletes) and its go-to-market strategy (building a product for passionate road cyclists). You need both to succeed with customers, employees and investors, he says, but they’re not the same.
Related
Jessica Jackley,
Kiva
‘What If?’ Changes the World [Entire Talk]
Asking “What if?” can change the whole story.
Jessica Jackley,
Kiva
‘What If?’ Changes the World [Entire Talk]
Asking “What if?” can change the whole story.
Sarah Lamaison,
Dioxycle
Climate Tech Insights [Entire Talk]
Climate tech entrepreneurs are an essential part of reducing and removing carbon emissions.
Sarah Lamaison,
Dioxycle
Climate Tech Insights [Entire Talk]
Climate tech entrepreneurs are an essential part of reducing and removing carbon emissions.
Michelle Lee,
Medra
From Conviction to Company [Entire Talk]
From finding conviction in their ideas to deciding how to grow, detect founders face many decisions.
Michelle Lee,
Medra
From Conviction to Company [Entire Talk]
From finding conviction in their ideas to deciding how to grow, detect founders face many decisions.
