When Is the Right Time to Start a Company?

Kevin Systrom, Instagram

Successful new ventures can emerge in good times and bad times. Kevin Systrom, co-founder of Instagram, cites Google as an example of a startup persevering right through the dot-com crash. Instead of looking for the macroeconomic “right time,” he suggests that entrepreneurs figure out what the right time is for them, and develop the appropriate set of skills and connections before launching a company.