CEO Aaron Levie is happy to borrow ideas from any source to improve Box.net's product, marketing, and support. Levie shares how Box learned from the best in different businesses to improve in these areas, including taking insights from the consumer web space to improve products, learning how to make a marketing splash from Hollywood studios, and figuring out how to deliver high-quality support like Zappos.

At Box.net's inception, customers were charged for storage when they signed up. However, Box.net CEO and Co-Founder Aaron Levie, and his team, realized they wanted to grow the customer base by lowering barriers to product adoption. In this clip, Levie describes the company's successful implementation of the "freemium" business model, which not only increased their number of customers, but also served as a differentiator from larger competitors.

Aaron Levie, Box.net CEO and co-founder, describes the decision to leave college to follow through on developing his company. Levie started Box.net after seeing his fellow students' need for cost-effective, online storage. After launching Box from his dorm room, and finding initial success, Levie realized he would not only need greater funding, but would also have to leave school to fully capitalize on this once-in-a-lifetime opportunity.

Box.net Co-Founder and CEO Aaron Levie recognized an opportunity to commercialize the cloud for data storage and file sharing when a number of factors changed. The changes included the dynamic improvements in data and storage efficiency, the global demand for a more mobile workforce, and the arrival of modern browsers and greater bandwidth.

Having started Box.net in his college dorm room, CEO Aaron Levie has learned some valuable lessons. In this clip, Levie elaborates on five lessons: 1) Do something that was not possible three years ago, 2) Do something you are extremely passionate about, 3) Don't compromise, 4) If you feel comfortable, you're probably not doing it right, and 5) Don't write your obituary too early.

Box.net CEO Aaron Levie says that his company spends a tremendous amount of time on building an innovative culture as the organization continues to grow. As many of the individuals they hire today may soon be managers, Box carefully selects whom they bring aboard and sets high targets for performance and results. Levie also describes current initiatives Box undertakes to encourage innovation by employees.

Box.net CEO and Co-Founder Aaron Levie started his company with friends he had known since high school. Levie shares the dangers and benefits of starting an organization with close friends, including the positive "hum" and high level of trust that can build between group members dedicated to a vision.

According to Aaron Levie, CEO and co-founder of Box.net, successful startups need to be agile when testing ideas in the market and quick to shut down ideas that don't work. Beyond the power of learning to "fail fast," Levie advises close examination of who you are actually competing with to discover ways to innovate that competitors may not be built to do.

Box.net Co-Founder and CEO Aaron Levie articulates his vision to build a new type of enterprise software company. According to Levie, everyone at Box.net is driven to build a product that they would each want to use all day. Traditionally, enterprise software works on longer development cycles, but Levie believes these cycles can be dramatically shortened by his company's commitment to innovation.

Box.net CEO and Co-Founder Aaron Levie explains how his company decided on competing in the enterprise software-as-a-service market. After a competitive analysis, Box realized their product offering was more innovative than many legacy solutions currently being used by large organizations. Levie also articulates the value of using a business model where the sales team is working with customers already in love with your product.