Co-Founder Adam Lowry loves it when competitors copy Method's products because it means they are changing the rules of the game. Lowry also explains why this allows his company to innovate in the cleaning products category and pushes their industry to create desired social change.

Co-Founder Adam Lowry shares stories from Method's early efforts to revolutionize the cleaning products market. He describes the challenges of cold calling on customers, making the first sales and scrambling to fulfill orders.

Method Products had a lot to prove when trying to take on some of the world's largest consumer brands, according to company co-founder Adam Lowry. Here he tells the story of trying to land a major retail account, and how resourcefulness and an emphasis on design helped to close the deal.

In this short video, Method Products Co-Founder Adam Lowry explains why his company is more likely to patent new technologies related to product development than to patent product formulations.

Method Products prides itself on maintaining a unique, open and collaborative culture, says Co-Founder Adam Lowry. Moreover, this commitment offers Method an advantage over larger competitors. Lowry describes how culture affects product prototyping and realization, hiring practices and the values empowering employees to live the mission.

To find success, you need to design innovation for adoption by consumers, says Adam Lowry of Method Products. According to Lowry, no matter how innovative or sustainable your product may be, if using it is difficult or inconvenient for customers, they will not buy it.