Nick Earl,
Electronic Arts
Arcadia Kim,
Electronic Arts
Erin Turner,
Electronic Arts
Making an Interactive Game Successful
Earl talks about how EA is good at figuring out early on if a game is not going to be successful and starting over before it is too late. EA brings a compliment of distribution, marketing, resources, larger teams, better technology, and high caliber designers, artists, and engineers to help increase the chances of creating a successful game, he says.