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Clip 3 of 3
Clip 3 of 3 from: Playing With Purpose [Entire Talk]
Brendan Boyle, IDEO

Play Has a PR Problem

Brendan Boyle, partner at the design firm IDEO, explains how play is much more than a frivolous kid's activity or games in the company break room. To Boyle, a consulting associate professor at the Stanford d.school, play is the ultimate form of engagement. He founded IDEO's Toy Lab to uncover kid-centered solutions to the challenge of boredom. "The two biggest reasons we come to work are purpose and play," he says.
Video Clip 2 minutes
ETL Entrepreneurial Thought Leaders Podcast
Brendan Boyle, IDEO

Playing With Purpose

It may not be rocket science, but there’s still much to consider when inventing children's toys, starting with all the ideas for what to build. Within the famous design firm IDEO, a small team toils away in a toy lab founded by Brendan Boyle, who also teaches design thinking at Stanford University. In conversation with Professor of the Practice Tina Seelig, Boyle discusses the importance of playfulness, divergent thinking and creativity in making toys.
Podcast 57 minutes
Clip 1 of 3
Clip 1 of 3 from: Playing With Purpose [Entire Talk]
Brendan Boyle, IDEO

Taking a Cue from Kids

Brendan Boyle, partner at IDEO and founder of the design firm's toy lab, demonstrates one of its inventions to show how observing user behavior is applied in product development. In conversation with Tina Seelig, professor of the practice in Stanford's Department of Management Science & Engineering, Boyle explains how rapid prototyping involves high-fidelity thinking and low-fidelity models, whether they're digital or physical.
Video Clip 4 minutes
Brendan Boyle, IDEO

Playing With Purpose [Entire Talk]

It may not be rocket science, but there’s still much to consider when inventing children's toys, starting with all the ideas for what to build. Within the famous design firm IDEO, a small team toils away in a toy lab founded by Brendan Boyle, who also teaches design thinking at Stanford University. In conversation with Professor of the Practice Tina Seelig, Boyle discusses the importance of playfulness, divergent thinking and creativity in making toys.
Video 56 minutes
Brendan Boyle, IDEO
Playing With Purpose [Entire Talk]
It may not be rocket science, but there’s still much to consider when inventing children's toys, starting with all the ideas for what to build. Within the famous design firm IDEO, a small team toils away in a toy lab founded by Brendan Boyle, who also teaches design thinking at Stanford University. In conversation with Professor of the Practice Tina Seelig, Boyle discusses the importance of playfulness, divergent thinking and creativity in making toys.

Video Clips

Clip 2 of 3
Clip 2 of 3 from: Playing With Purpose [Entire Talk]
Brendan Boyle, IDEO

How to Brainstorm Better

Toy inventor Brendan Boyle talks about key concepts for making brainstorming sessions more effective, like including those adept at the technique and bringing together divergent and convergent thinkers. Boyle, a partner at IDEO who teaches the course "From Play to Innovation" at Stanford's design school, speaks with creativity expert Tina Seelig, faculty co-director at the Stanford Technology Ventures Program.
Video Clip 3 minutes