Taking a Cue from Kids

In conversation with: Tina Seelig, Stanford University

Brendan Boyle, partner at IDEO and founder of the design firm’s toy lab, demonstrates one of its inventions to show how observing user behavior is applied in product development. In conversation with Tina Seelig, professor of the practice in Stanford’s Department of Management Science & Engineering, Boyle explains how rapid prototyping involves high-fidelity thinking and low-fidelity models, whether they’re digital or physical.