Dave Vasen, founder and CEO of brightwheel, explains how his company works to serve customers across the early childhood education market, regardless of wealth. For example, he has brought in impact investors in every round of funding to hold the company accountable.

Dave Vasen, founder and CEO of brightwheel, advises founders to be uncompromising in finding employees who fit their values. He explains how brightwheel integrates their leadership principles into every interview, putting less emphasis on an applicant’s resume and more on whether they are the right person for the role.

Dave Vasen, founder and CEO of brightwheel, explains that he never expected to be on reality television, but “Shark Tank” wound up being a great fit for his company. Even though it was a huge investment of time, it helped him showcase brightwheel to his target customers.

Dave Vasen, founder and CEO of brightwheel, explains why using a software as a service model—rather than adapting exisiting software—has worked well in the early childhood education space. While SaaS was trendy, he says, it also was a strategic choice.

Dave Vasen, founder and CEO of brightwheel, tells the story of how discovering pain points in the early childhood education system led him to found his company. By trying out ideas and listening to potential customers early on, he was able to address the market’s most pressing challenges.