Waze’s Di-Ann Eisnor discusses the humble and “imperfect” beginning of the real-time navigation app and how minor flaws that still remain, like typos, reflect the direct and genuine input of users. She discusses the duty to reciprocate the fierce loyalty felt by Waze’s community of users by being available for them when problems arise, as the app’s success ultimately rides on crowdsourcing.

Waze’s Di-Ann Eisnor addresses the topic of identifying high-crime locations to users of the real-time navigation app. It must still serve people who live in those areas and avoid scaring away potential customers from local businesses, according to Eisnor. She says Waze gets crime data from trusted organizations and notifies users within the app when they approach a dangerous neighborhood.

Di-Ann Eisnor, director of growth for Waze, explains how the term “authenticity” can be code for “outsider” in homogenous industries like tech. She talks about harnessing uniqueness and turning it into a strength, as well as going beyond respect for diversity and actually relishing different perspectives. Rallying the team behind a common mission and quashing territorial behavior are also key, Eisnor notes.

Di-Ann Eisnor, director of growth at Waze, describes how the origin of the real-time navigation app is one of prototyping and its evolution a story of iteration. She explains how the company, now owned by Google, would release different features and look for frequent engagement among subsets of users, dropping more frivolous aspects like the cupcakes and candy that made Waze seem like a video game.