What is Authenticity?

Di-Ann Eisnor, director of growth for Waze, explains how the term “authenticity” can be code for “outsider” in homogenous industries like tech. She talks about harnessing uniqueness and turning it into a strength, as well as going beyond respect for diversity and actually relishing different perspectives. Rallying the team behind a common mission and quashing territorial behavior are also key, Eisnor notes.