Kathleen Eisenhardt is the Stanford W. Ascherman M.D. Professor). As part of the Stanford Technology Ventures Program (STVP), her research focus is strategy and organizations, especially in technology-based companies and high-velocity industries. She also studies the use of heuristics and other cognitive strategies, strategic interaction in new markets and novel ecosystems, and strategy making by boards of directors. Her most recent book, “Simple Rules: How to Survive in a Complex World,” explores how simplicity tames complexity in business, life and nature. A professor in Stanford’s Department of Management Science & Engineering, Eisenhardt has received many awards for her scholarly contributions in strategy, management and organization theory.