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What Are Simple Rules?

Kathleen Eisenhardt, Stanford University

Stanford Professor Kathleen Eisenhardt, co-author of “Simple Rules: How to Thrive in a Complex World,” outlines the basic commonalities of the simple rules that worked for the individuals and organizations she and MIT Senior Lecturer Donald Sull write about in their book: They are specific to a person or situation, but go beyond platitudes, and are limited to a few so they are easy to remember.