Intuit Co-Founder Scott Cook shares the story of stepping down as CEO of the company after 11 years. He describes how leaders who subject themselves to the same performance reviews as their subordinates may well discover shortcomings that stand in the way of personal and organizational growth. Cook underscores how essential coaching is to addressing weaknesses.

Scott Cook, co-founder of Intuit, explains how user testing has always been at the core of the business from the outset. As competitors differentiated themselves by offering more features, Scott says Intuit stayed focused on what customers cared about most: ease of use.

Scott Cook, co-founder of Intuit and chair of its executive committee, talks about how a company that encourages experimentation will be guided by the best outcomes, as opposed to the whims of those with the most power and seniority. A leader's role, Cook says, is to define the vision, set up a system of experimentation and savor the surprises.

Intuit's Scott Cook illustrates the importance of welcoming unexpected results by describing how the company’s foray into small-business bookkeeping was delayed by years because the company failed to ask why customers repeatedly responded in surveys that they used its personal-finance software at work.

Intuit Co-Founder Scott Cook describes how he surveyed the market for personal-finance software before entering in the early 1980s, testing the bestselling product at the time and gathering input from people on their interest and actual use. “They liked the proposition. They hated the product,” Scott recalls.