Are you a Stanford student interested in enrolling in MS&E 472: The Entrepreneurial Thought Leaders Seminar? Check out our course FAQ!

Make Bookkeeping Less Taxing

Scott Cook, Intuit

Scott Cook, co-founder of Intuit, explains how user testing has always been at the core of the business from the outset. As competitors differentiated themselves by offering more features, Scott says Intuit stayed focused on what customers cared about most: ease of use.