"In the same way emotion connects customers to a brand, it connects a team to the work," says Susan Koger, co-founder and chief creative officer of ModCloth, explaining that belief in a company's mission matters internally and externally. For a business to endure, its customers and employees must both feel good about it, Koger says.

Susan Koger, co-founder and chief creative officer of ModCloth, shares a lesson learned since launching the online retailer of women's fashion in 2003: Your first attempts at something new are bound to be less sophisticated than later versions, which inevitably reflect advanced skills and taste. You may make mistakes, but at least you're taking action, she adds.

ModCloth Co-Founder Susan Koger recalls the moment when she realized she could actually be an entrepreneur. Koger, also chief creative officer for the online retailer of women's fashion, talks about how visualizing worst-possible outcomes before making big decisions can clarify what you are really risking and help you make a choice.

Entrepreneur Susan Koger discusses how founders must learn to view both success and failure with more objectivity as the team behind the venture grows. Koger, co-founder and chief creative officer of ModCloth, recalls some of the most difficult times for her team and how a sense of purpose pulled everyone through.

While acknowledging that entrepreneurs must at times "fake it until you make it" in order to convince investors and others that a venture can succeed, ModCloth Co-Founder Susan Koger says that constantly pretending to be competent or optimistic can inhibit you from showing enough vulnerability to question convention and discover new opportunities.

Susan Koger, co-founder and chief creative officer at ModCloth, an online retailer of women's fashion, describes becoming an entrepreneur because of her passion for vintage clothing, not for starting a business. She says that passion, and meeting the man who would later become her husband and co-founder, motivated her to learn the necessary skills and pursue her vision.

ModCloth's Susan Koger explains how the drive entrepreneurs have will never let them be satisfied, and so they should make time to celebrate achievements along the way. Koger, co-founder and chief creative officer of the online retailer, also discusses the advantage newcomers have of being able to ask basic questions and see new opportunities.