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What Fair-Trade Needs to Do Next

Drawing from her book “Give Work: Reversing Poverty One Job at a Time,” Leila Janah talks about how much more people in poverty would benefit if the fair-trade industry turned from targeting consumer dollars to instead tapping into the trillions spent annually by the world’s biggest companies. “This is where the real money is, and this is where the transformation is going to happen in the next 10 years,” Janah says.