One of the benefits to being an entrepreneur, observes BetterUp co-founder and CEO Alexi Robichaux, is that you get to “set the gameboard.” For BetterUp, this meant taking an uncompromising stance on data confidentiality, and choosing investors who could accept a path that didn’t involve being acquired by another company. Robichaux recommends setting honest, clear intentions with investors and board members to help ensure a sustainable and positive relationship.