David Kelley, IDEO How do you pick clients? Kelley begins by joking that in current times, an individual or business that shows up with the promise of cash is a customer of IDEO. He recounts a previous client
David Kelley, IDEO IDEO Ventures Fund Kelley is pleased with the Ventures Funds he has started: “OnSet” and “IDEO Ventures”. He raised these funds in reaction to his observation where designers are not valued as much
David Kelley, IDEO Designing for Others Kelley addresses the question of how IDEO negotiates conflicts in attitudes towards design process with their clients. He mentions that most of the IDEO process takes place before the client
David Kelley, IDEO Creating Sustainability Learn from your European clients. Be innovative about your approaches to sustainability.
David Kelley, IDEO Building Teams Building the team can be a messy process. Kelley illustrates examples of problematic combinations: two strong conflicting personalities, or representatives from different disciplines presenting contrasting viewpoints. He believes that the
David Kelley, IDEO Growing IDEO: Maintaining Company and Cultural Values IDEO has incredible flexibilty when it comes to allowing their staff to relocate to a destination of their choice. Thus, IDEO staff will gravitate to a place where they inherently
David Kelley, IDEO IDEO’s Performance Review Infrastructure At IDEO, performance reviews are given by peers, because they are the most familar with your skills and work ethic. Your studio head is present as well to observe the
David Kelley, IDEO The Value of Usability Studies Kelley feels that the reason why companies lay-off their usability groups during hard times is because they are not aware of the vale of usability studies. "Revolutionary products… come from
David Kelley, IDEO Medical Device Design & FDA Increased design control and design documentation can be stifling to the creative process. IDEO has learnt to understand and work with the FDA.