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Creating a Buzz Around B2B Software

Christine Yen, Honeycomb.io
With Toby Corey, Stanford University

Honeycomb co-founder and CEO Christine Yen spent a decade as a software engineer before creating her own company. She describes how her deep domain knowledge and relationships with like-minded software developers propelled her startup’s launch, and shares how she built an energetic human architecture around a highly technical B2B product.