Hoffman believes an entrepreneurial venture will face competition by either innovating against no competitors or against slow competitors. If a startup faces a smart, aggressive competitor, they must be really sure of what they are doing. He elaborates on this point with the example of ‘Friendster’ losing its first mover advantage to ‘MySpace,’ due to a lack of marketing strategy.
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David Eagleman,
Stanford School of Medicine
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A Brainy Approach to Innovation [Entire Talk]
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Carlos Watson,
Ozy Media
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