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How a Facebook Designer Thinks [Entire Talk]

Julie Zhuo, Inspirit

Julie Zhuo, vice president of product design at Facebook, describes how the development of new features starts with three questions: What people problem are we solving? How do we know it’s a real problem? And how will we know if we’ve solved it? Zhuo explains how answering those fundamental questions at the outset reveals the most urgent problems to tackle — and yields features that truly enhance user satisfaction.