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Solve Only Real Problems

Julie Zhuo, Inspirit

Facebook’s vice president of product design, Julie Zhuo, talks about how a problem’s importance can be gauged by first looking for supporting evidence. This helps prioritize people’s limited time and energy on solutions for their audience, as opposed to focusing on problems based on self-interest, Zhuo explains. “The question to ask is, ‘Is this a problem that is worth solving?'” she says.