In this introductory video to the collection called, “Pitching: How to Make Your Story Compelling,” Author and Lina Group CEO Theresa Lina Stevens explains why pitching is such an important skill for any entrepreneur. Entrepreneurs pitch constantly to many different types of audiences. She gives the reasons most pitches fail and describes an alternative metaphor that more closely aligns with the primary objective of any pitch. She provides an overview of the three main components of a strong pitch. From here, you’ll find more in-depth explanations of each component in the companion videos within the collection.