Author and Lina Group Inc. CEO Theresa Lina Stevens provides an overview of why this topic is important and what this collection covers. She offers a preview of what you will hear from Silicon Valley CEOs as they describe what the job title means, how they think, and what they do day to day, some of which may be surprising.

This video offers a case example of how to structure a pitch that will make an audience clamor to hear your offering and embrace it. Author and Lina Group Inc. CEO Theresa Lina Stevens walks through an example of the Why/What/How Message Framework in action by applying it to Respira, a low-cost inhaler invented by students in Stanford's Design for Extreme Affordability course. (This video will make more sense if you watch this overview of the framework first.) She illustrates how to open with a provocative hook and then build audience anticipation of a solution in just a couple of sentences, so that by the time you describe your offering, the audience is already sold on it. She also demonstrates how to "bend" the framework to boil your message down to just one sentence or even a short tweet. As you watch, you may want to pause at each step to follow her lead in developing your own message platform.

Watch as author and Lina Group Inc. CEO Theresa Lina Stevens analyzes a typical weak pitch and then reworks it, step by step, to be much more clear and compelling. With the presenter's permission, she uses an actual pitch and then transforms it into the three-sentence Why/What/How Message Framework, walking through her thought process as she does so. You'll see the difference between the before and after versions of the pitch. (This video will make more sense if you watch this overview of the framework first.)

Author and Lina Group Inc. CEO Theresa Lina Stevens advises that every business pitch must engage an audience emotionally. She explains how important it is to always customize the content, length and elements of your pitch to the audience for as much of an immersive, sensory experience as possible. She suggests sticking to the "rule of threes" - present material in groupings of three for easier retention. Use effective slides that include captivating images, graphs and minimal words. Offer examples and anecdotes that make abstract concepts more concrete. And always answer the "What's in it for me?" question going through every person's mind. Offering examples of these concepts in action, she suggests engaging other senses through props and demos, smells, etc.

When pitching, too many entrepreneurs lead with the punchline, so to speak, which then falls flat. This is because the audience isn't ready. The key to a compelling storyline is a build-up that so effectively primes the audience for your solution that people are completely engaged and ready to hear it, explains author and Lina Group CEO, Theresa Lina Stevens. You do that with the simple Why/What/How Message Framework, which she developed as a powerful tool for structuring a storyline about your business that will reel people in and have them itching to know more.

Learn how to incorporate provocative hooks into your storyline. Use these to grab and keep your audience’s attention.

In this introductory video to the collection called, "Pitching: How to Make Your Story Compelling," Author and Lina Group CEO Theresa Lina Stevens explains why pitching is such an important skill for any entrepreneur. Entrepreneurs pitch constantly to many different types of audiences. She gives the reasons most pitches fail and describes an alternative metaphor that more closely aligns with the primary objective of any pitch. She provides an overview of the three main components of a strong pitch. From here, you'll find more in-depth explanations of each component in the companion videos within the collection.

This clip featuring Theresa Lina Stevens, author and Lina Group Inc. CEO, offers a quick capsule of key messages covered in the "Leadership in Times of Uncertainty" collection. The only certainty with entrepreneurship is uncertainty. Every entrepreneurial leader must learn how to make decisions in an environment of constant change and incomplete information. Learn some of the key lessons conveyed by clips in the collection, including "control what you can," "judge on what you know," and "admit mistakes and move on."

As author and CEO of Lina Group Inc. Theresa Lina Stevens explains it, this collection is the next best thing to sitting across the table from some of Silicon Valley's best minds. Originally created as part of a JOLT, or just-in-time online learning module, this clip introduces the collection and how you can learn from others' mistakes.

Theresa Lina Stevens, author and CEO of Lina Group Inc., summarizes why the composition and effectiveness of a startup team is so critical. She also offers an overview of what this collection covers.

Theresa Lina Stevens, author and CEO of Lina Group Inc., introduces this collection with examples of how even our perceived individual efforts still involve teamwork. She also provides an overview of what this collection covers.