Author and Lina Group Inc. CEO Theresa Lina Stevens advises that every business pitch must engage an audience emotionally. She explains how important it is to always customize the content, length and elements of your pitch to the audience for as much of an immersive, sensory experience as possible. She suggests sticking to the “rule of threes” — present material in groupings of three for easier retention. Use effective slides that include captivating images, graphs and minimal words. Offer examples and anecdotes that make abstract concepts more concrete. And always answer the “What’s in it for me?” question going through every person’s mind. Offering examples of these concepts in action, she suggests engaging other senses through props and demos, smells, etc.