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Pitching: How to Hook Your Audience

Theresa Lina Stevens, Lina Group Inc.

With any pitch, you only have a few seconds to grab your audience’s attention. Author and Lina Group CEO Theresa Lina Stevens offers examples of compelling hooks and explains how important it is to not just open with a great hook but to also weave hooks throughout your pitch in order to keep reeling the audience in. The key is rapt attention and engagement.