When pitching, too many entrepreneurs lead with the punchline, so to speak, which then falls flat. This is because the audience isn’t ready. The key to a compelling storyline is a build-up that so effectively primes the audience for your solution that people are completely engaged and ready to hear it, explains author and Lina Group CEO, Theresa Lina Stevens. You do that with the simple Why/What/How Message Framework, which she developed as a powerful tool for structuring a storyline about your business that will reel people in and have them itching to know more.
Related
Rahul Roy-Chowdhury,
Grammarly
Responsible AI Innovation [Entire Talk]
AI tools are the future of technology. People have the power to ensure AI benefits us.
Rahul Roy-Chowdhury,
Grammarly
Responsible AI Innovation [Entire Talk]
AI tools are the future of technology. People have the power to ensure AI benefits us.
Claire Hughes Johnson,
Stripe
Scaling Operations and People [Entire Talk]
Build a company that is ready to scale with a strong foundation of values, well-built operating structures, and a complementary team.
Claire Hughes Johnson,
Stripe
Scaling Operations and People [Entire Talk]
Build a company that is ready to scale with a strong foundation of values, well-built operating structures, and a complementary team.
Julia Collins,
Planet FWD
Opportunities in Climate Tech [Entire Talk]
To build a sustainable future, we need to focus on decarbonization - and the climate technology market is ripe with opportunity.
Julia Collins,
Planet FWD
Opportunities in Climate Tech [Entire Talk]
To build a sustainable future, we need to focus on decarbonization - and the climate technology market is ripe with opportunity.
