Watch as author and Lina Group Inc. CEO Theresa Lina Stevens analyzes a typical weak pitch and then reworks it, step by step, to be much more clear and compelling. With the presenter’s permission, she uses an actual pitch and then transforms it into the three-sentence Why/What/How Message Framework, walking through her thought process as she does so. You’ll see the difference between the before and after versions of the pitch. (This video will make more sense if you watch this overview of the framework first.)