Expanding Reactions on Facebook

Julie Zhuo, Facebook

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Julie Zhuo describes how the expansion of one-tap reactions on Facebook resulted from surveys inquiring whether complaints about only being able to “like” posts was a real problem for users. According to Zhuo, Facebook's vice president of product design, her team found that users wanted to show a broader range of emotions, but with the same ease as the “like” button.

Nov 30, 2016

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