Chip Heath of the Stanford Graduate School of Business discusses how organizations need not spend much to win their customers’ affections, but simply be thoughtful about the small details that delight us. Drawing from “The Power of Moments,” his latest book with his brother, Dan, the business professor details how a seemingly nondescript hotel manages to outrank high-end chains in customer reviews with perks like poolside popsicle service.
Related
Sam Altman,
OpenAI
The Possibilities of AI [Entire Talk]
AI opportunities are just beginning. The future holds risks and rewards.
Video
46 minutes
Sam Altman,
OpenAI
The Possibilities of AI [Entire Talk]
AI opportunities are just beginning. The future holds risks and rewards.
Qasar Younis,
Applied Intuition
Radically Pragmatic Insights [Entire Talk]
Becoming a successful entrepreneur requires more than ambition.
Video
45 minutes
Qasar Younis,
Applied Intuition
Radically Pragmatic Insights [Entire Talk]
Becoming a successful entrepreneur requires more than ambition.
Sharon Prince,
Grace Farms Foundation
Designing From Values [Entire Talk]
A space is an expression of values, from the earliest concepts to the actual materials.
Video
51 minutes
Sharon Prince,
Grace Farms Foundation
Designing From Values [Entire Talk]
A space is an expression of values, from the earliest concepts to the actual materials.