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14 of 14 Results

Al Ramadan, Play Bigger Advisors

Create Categories for Competitors

Play Bigger Advisors Co-Founder Al Ramadan describes the evolution of the category for software that manages business customer relations, and how Salesforce founder Marc Benioff came to dominate it by

4 minutes

Dave Peterson, Play Bigger Advisors

What Problem are You Solving?

Play Bigger Advisors Co-Founder Dave Peterson emphasizes that entrepreneurs must be able to articulate the problem they seek to solve if others are to understand their vision. Successful marketing also

4 minutes

Dave Peterson, Play Bigger Advisors

Developing a Point of View

Dave Peterson, co-founding partner at Play Bigger Advisors, explains how a point of view establishes what you stand for and against, while attracting just the right customers. He also describes

4 minutes

Dave Peterson, Play Bigger Advisors

The Journey of Category Design

Dave Peterson of Play Bigger Advisors talks about how new consumer-product categories don’t just emerge overnight, but result from years of difficult and intentional effort. Peterson draws on his experience

2 minutes

Al Ramadan, Play Bigger Advisors

Data on Category and Company Value

Al Ramadan, co-founding partner at Play Bigger Advisors, shares statistics compiled by his firm that show when category and company?value is formed. The category-design firm conducted qualitative and quantitative research

8 minutes

Al Ramadan, Play Bigger Advisors

Categories Reduce Cognitive Load

Al Ramadan, co-founding partner at Play Bigger Advisors, talks about how categories are conceptual containers that help the human brain organize all the information we are deluged with daily. Categories

6 minutes

Al Ramadan, Play Bigger Advisors

The Frozen Food Epiphany

Al Ramadan of Play Bigger Advisors discusses how Clarence Birdseye of frozen-foods fame perfectly embodies the “three pillars of enduring companies” – product design, company design and category design. Inspired

3 minutes

Brendan Boyle, IDEO

In conversation with: Tina Seelig

Play Has a PR Problem

Brendan Boyle, partner at the design firm IDEO, explains how play is much more than a frivolous kid’s activity or games in the company break room. To Boyle, a consulting

2 minutes

Drew Houston, Dropbox

Customer Requests and Engineering Trade-offs

Dropbox Co-Founder Drew Houston articulates why one of the biggest challenges his company faces is deciding the order in which to build features or fix problems. Houston shares insights from

5 minutes

Jon Zieger

Jon Zieger, Responsible Innovation Labs

In conversation with: Riitta Katila

Toward a Future of Responsible Innovation

Ambitious technology companies will shape the 21st century. Could new frameworks help them shape it in a positive direction?

2 minutes

Russ Altman, Stanford University

Kim Branson, GSK

In conversation with: Jack Fuchs

Ethical Science is Better Science

AI-driven bioengineering will draw on past ethical frameworks, but will also require new ethical frameworks.

3 minutes

Ravi Belani, Stanford University

The Power of Founders

Unicorns aren’t random occurrences. In fact, truly massive tech companies share some very similar DNA.

3 minutes

Tim Kentley-Klay, Zoox

Eliminating Blind Spots

Tim Kentley-Klay, co-founder and CEO at Zoox, talks about how his biggest worries as an entrepreneur are the risks that his team doesn’t yet know about. He also describes the

2 minutes

Tony Mugavero, Rad

In conversation with: Emily Ma

A Virtuous Cycle of Revenue and Content

Connecting technological innovation to consumer demand requires flexibility, not certainty.

3 minutes

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