A Virtuous Cycle of Revenue and Content

In conversation with: Emily Ma, Google

Rad co-founder and CEO Tony Mugavero explains how his company transitioned from exclusively offering free content to adopting a freemium model where users pay for some higher-quality content. While free content can be essential to gaining market share, he emphasizes the importance of finding the right early opportunities to start charging for content, so content revenue can begin fueling investment in increasingly impressive content, creating a virtuous cycle.