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Asset-Light Tech

Juliet Anammah, Jumia Nigeria
In conversation with: Darius Teeter, Stanford Seed

Juliet Anammah, chairwoman of Jumia Nigeria, explains Jumia’s “asset-light” business model. Rather than owning products, logistics operations, or payment services, she points out, Jumia has used technology to connect assets that already existed on the African continent, but weren’t always aligned.