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Marketplaces Operate on Trust

Juliet Anammah, Jumia Nigeria
In conversation with: Darius Teeter, Stanford Seed

Jumia Nigeria chairwoman Juliey Anammah explains that in Jumia’s early days, the biggest challenge the company faced was gaining the trust of both buyers and sellers. She describes some of the measures — including cash on delivery, offline engagement, and recourse mechanisms — that the company used to gain trust.