Miox CEO Carlos Perea was able to lure top talent to his venture by allowing the product to sell itself. He shares an anecdote about how his employee learned first-hand the power and impact of clean drinking water while on a trip to Honduras, and how this urged him to leave his career in solar power to help further Miox's goals. This desire to push helpful technologies forward can be a potent carrot and stick, Perea points out, and one that can't be ignored when trying to build a clean tech team.
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