Creating True Value Proposition in Clean Tech

Carlos Perea, Miox

Improved safety and water quality aren't the only results of displacing chlorine as a water purifier. Carlos Perea, Miox CEO, points out that saving money is the main reason that his private and municipal customers utilize his company's water treatment capabilities. He states that Miox's focus is always on driving costs down, because without this edge – no matter how honorable a clean tech innovation – a disruptive technology cannot ever achieve real market dominance. If an innovation in power or natural resources isn't going to be subsidized or regulated, it still must abide by the structure of the free market, and its relative cost is imperative for its success.