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Building Culture Alongside Products

Jonah Greenberger, Bright, Inc.
and Cody Karutz, STRIVR Labs, Inc.

Alumni of entrepreneurship-education fellowships offered through the Stanford Technology Ventures Program reflect on the work culture at their startups. Virtual-reality engineer Cody Karutz talks about how STRIVR Labs, which uses VR to train athletes, is user-centric because it has recruited actual players to help build its products. Jonah Greenberger, co-founder at Bright, describes how culture within his solar-energy startup became solution oriented.