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Strategic Startup Decisions

Etosha Cave, Opus 12
and Jonah Greenberger, Bright, Inc.
In conversation with: Tina Seelig, Stanford University

Several young entrepreneurs discuss their most strategic decision at their startup. Etosha Cave, co-founder and chief science officer at Opus 12, says pivoting toward a smaller market allowed her venture to prove its technology while bringing in revenue. Jonah Greenberger, co-founder of solar-energy startup Bright, explains how choosing the right co-founder was his best business decision. They speak with STVP Faculty Co-Director Tina Seelig.