Carbon is the ‘North Star’

Tim Brown, Allbirds
In conversation with: Ravi Belani, Stanford University

Sustainability means so many things, it’s confusing to consumers, says Tim Brown, co-founder and co-CEO of Allbirds. He explains how his company instead focuses on carbon as its “North Star metric” and how he thinks an increased understanding of carbon accounting and tradeoffs will shape a new generation of businesses.