Get ready for a new eCorner experience!
Later this summer, eCorner will become part of the website for STVP, the Stanford Engineering Entrepreneurship Center. You'll be able to access all eCorner content at stvp.stanford.edu. Existing links and bookmarks will redirect. Sign up for our newsletter to stay in the loop!

Defining an Attractive Market

Geoff Yang, Redpoint Ventures

Geoff Yang, founding partner at Redpoint Ventures, lays out measures he uses to identify and define attractive markets to enter. These measures include finding opportunities that are standing in “the path of progress,” or that will change the economics of a current solution.