Are you a Stanford student interested in enrolling in MS&E 472: The Entrepreneurial Thought Leaders Seminar? Check out our course FAQ!

Don’t Penalize Good Customers

Brad Bao, Lime

Brad Bao, co-founder and executive chairman of Lime explains that there will always be a small percentage of bad actors in business. Instead, focus on the majority rather than punishing everyone. Ultimately the company will struggle if it tries to deter bad actors at the expense of good customers.