Are you a Stanford student interested in enrolling in MS&E 472: The Entrepreneurial Thought Leaders Seminar? Check out our course FAQ!

Market Wisely

Brad Bao, Lime

Brad Bao, co-founder and executive chairman of Lime and his team intentionally do not rely on marketing. Too much hype could be bad for business. Instead he stresses the importance of balancing supply and demand to meet the needs of customers.