Flucas Ventures founder and general partner Ashley Flucas explains that one of her key filters when vetting potential investments involves focusing on distribution and go-to-market strategy. There can be a danger, she finds, in getting too obsessed about the product itself, and argues that distribution channels might give you a better sense of the product’s true ability to scale. Also, she finds, focusing on distribution-related metrics allows her to pursue investments even in cases where she may not have a deep technical understanding of the product.