Solving the Cold Start Problem

Ashley Flucas, Flucas Ventures
In conversation with: Chuck Eesley, Stanford University

As she began to get interested in venture investing, Flucas Ventures founder and general partner Ashley Flucas faced a classic “cold start” problem: How could she gain traction in this new arena when her professional network was composed of people from the real estate and legal communities? She explains that she developed knowledge and built credibility in the venture investing community by joining an angel investing platform, networking with syndicates of other angel investors, practicing investment strategy with real money, and reading everything she could find. “The only way to be good at anything,” she observes, “is being fluent in that language.”