When an early potential customer is hesitant, frame it as an opportunity to solve their problems rather than an excuse to walk away. If you push past the initial obstacles, explains Z_m founder and CEO Ritu Narayan, you can end up with a much more useful and scalable product. She demonstrates how persevering with a single potential client revealed an underserved market that transformed Z_m’s business model.
Related

Sarah Lamaison,
Dioxycle
Climate Tech Insights [Entire Talk]
Climate tech entrepreneurs are an essential part of reducing and removing carbon emissions.
Video
47 minutes
Sarah Lamaison,
Dioxycle
Climate Tech Insights [Entire Talk]
Climate tech entrepreneurs are an essential part of reducing and removing carbon emissions.

Michelle Lee,
Medra
From Conviction to Company [Entire Talk]
From finding conviction in their ideas to deciding how to grow, detect founders face many decisions.
Video
49 minutes
Michelle Lee,
Medra
From Conviction to Company [Entire Talk]
From finding conviction in their ideas to deciding how to grow, detect founders face many decisions.

Andy Dunn,
Bonobos
Mental Health for Entrepreneurs [Entire Talk]
Mental health matters for entrepreneurs — and everyone
Video
51 minutes
Andy Dunn,
Bonobos
Mental Health for Entrepreneurs [Entire Talk]
Mental health matters for entrepreneurs — and everyone