Hipcamp’s Big Pivot

Alyssa Ravasio, Hipcamp
In conversation with: Emily Ma, Google

Hipcamp founder and CEO Alyssa Ravasio tells the story of Hipcamp’s early years and zooms in on a particularly transformational early pivot. Only after years pursuing other solutions and slowly building users did she realize, at a low point, that her business model should focus on preserving ecosystems by helping private land owners host paying guests.