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How to Recover from Missteps

Matthew Sacks and Lauren Perkins, Luminary Media

In a startup, says Luminary Media co-founder and CEO Matthew Sacks, you’re going to make mistakes on a regular basis. He describes how Luminary navitaged some early missteps, and explains why it’s important to slow down at times, even amid a frenzied product launch. The ideal approach, Sacks has found, is to proactively develop lines of communication with all stakeholders, and own your mistakes right away when they happen.