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When to Accelerate

Matthew Sacks and Lauren Perkins, Luminary Media

Luminary Media co-founder and CEO Matthew Sacks presents some of the data that convinced him that podcasting was moving from niche to mainstream, and that suggested a viable new business model. He explains that, once an opportunity checks out, it’s imperative to get into a hiring process as fast as you can. In his case, that meant bringing a people operations expert, Lauren Perkins, onto the founding team.